The real brief.

Community ideas that companies you know can make happen.

Steve Jobs: The Lost Interview

May 26, 2026 
https://www.youtube.com/watch?v=M6Oxl5dAnR0 The brief In 1995, journalist Robert Cringely interviewed Steve Jobs at NeXT headquarters in Redwood City, California for a PBS documentary...
6 Min

Spotify Pulse

April 26, 2026 
Listening becomes something you do with other people again, not just an algorithm serving you alone
4 Min

Netflix Theatre

April 19, 2026 
Introducing Netflix Theatre. It runs in borrowed cinemas. Tickets are a dollar. Nothing is owned, nothing is permanent... except what it creates.
4 Min

Airbnb Passports for Homes

April 8, 2026 
The commodity problem is not solved by improving what you offer. It is solved by changing what it represents. This is what that looks like in practice.
4 Min

Ferrari’s “Bicicletta”

April 8, 2026 
An owner of four Ferraris said it was the first time he had used a vehicle at its actual capacity on a public road. That gap had been open for seventy years.